Goldfish Credit Card

The Goldfish brand was created in nineteen ninety six as quite a strange brand for the market at that time. It is debatable what the marketers behind the brand were thinking by providing a goldfish as the symbol for their credit card service, but it certainly stood out.

Launched by the HSBC group of companies it had strong backing with a wealth of experience in the industry. Its loyalty scheme at the time was quite different to others and helped the brand grow to high levels with over one million cardholders today.

The service, which could explain why a goldfish symbolises the brand, aims to be simple and jargon free. This is a key factor towards creating a strong customer base as many consumers cannot and do not wish to understand some of the complicated financial jargon that some companies use. The Goldfish Card and its service cuts to the point with easy to understand solutions.

On taking out the card, customer can enjoy zero percent on balance transfers up to six months when the account is first opened. So for those with balances on other cards looking to switch over it is ideal. After the six month introductory period is up this reverts to, currently, fourteen point nine percent annual percentage rate.

Their customer loyalty points scheme means then spending on the card can be redeemed against household bills, retail purchases or leisure activities so is a highly flexible scheme.

 

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