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Mint Credit CardThe Mint Credit Card is another brand on the market which features a quite unique style which is certainly getting it noticed. This coupled with heavy media exposure and excellent offers means that many people are signing up for their services. The style off the card has one main feature which makes it stand out apart from other credit cards on the market. This is the curved corner, rather than a sharp edge on the card design. Whether this offers any practical uses it is doubted, however it certainly makes for a more interesting shape and does what we imagine it was primarily meant to do – which is make it stand apart. When people see it they know exactly what the brand is and such marketing means people will talk about it with brand recognition being high. With the card design being ‘fashionable’ and distinctive in order to drive customers forward the company also needs to have solid offers and services in place, which it does. With credit card companies changing their services all the time we recommend you check the Mint website. A further step towards launching the card was firstly for people too see it and to create a buzz. This was done through a series of quirky TV advertisements. One featuring one woman’s reminiscing of a past boyfriend with a strangely shaped nose (looking very similar to the Mint credit card ‘curved’ corner). Another featuring a businessman’s disastrous mishap ‘riding bareback’ on the company signage.
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